Brief Description:
This free online course on understanding your customers offers a comprehensive introduction to key marketing concepts. The course highlights the importance of recognizing customers as individuals, members of society, and as part of organizations. It delves into consumer vs. business-to-business marketing, clarifies key marketing terminology, and explores differences between various marketing approaches. This course is ideal for small business owners, marketing professionals, and those interested in pursuing a career in marketing. The course is an adapted extract from the Open University’s B206 Understanding Customers, providing insights into customer behavior and best marketing strategies.
Requirements
Not specified
Sign up for this Open University free course on understanding your customers to enhance your knowledge of customer marketing concepts and consumer vs B2B marketing. Perfect for those with limited access to marketing specialists, this course offers valuable training for small business marketing and marketing professionals. Gain a solid foundation in understanding your customers and improve your marketing skills with this free online course adapted from Open University’s B206 Understanding Customers. Enroll now to start learning about effective customer insights and marketing strategies.
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