In a powerful move to transform careers and redefine opportunities in hospitality, the Diageo Bar Academy introduces the Learning for Life e-Learning Program—a free, certified, and globally accessible training initiative designed to empower the next generation of bartenders, baristas, hospitality professionals, and aspiring entrepreneurs. This isn’t just any training—it’s a career-launching, zero-cost opportunity backed by one of the most reputable beverage giants in the world.
Whether you’re a beginner seeking a foundational skillset or a mid-level worker looking to upgrade and stand out in a saturated industry, this program delivers professional-standard modules, mentorship, and even access to employability support and global job networks. Designed with equity in mind, Diageo’s initiative especially targets underrepresented communities, women, and youth across emerging markets.
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The academy’s approach is both transformational and inclusive—it removes geographic and financial barriers, delivering industry-standard skills, customer service training, and responsible service techniques straight to your device. From mixology and bar management to entrepreneurship and customer engagement, learners will graduate with not only skills, but also a globally respected certificate that opens doors worldwide.
This is not just learning; it’s a game-changer for anyone who wants to take control of their future, pursue a passion, and join a global movement of professional excellence in hospitality. Act fast—places fill quickly, and the timing is perfect to upskill for end-of-year employment booms.
Name of Organizer
Diageo Bar Academy
Requirement/Eligibility
1. Must be 18 years of age or older (legal drinking age in most jurisdictions).
2. Must have basic proficiency in English (training content is primarily in English).
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3. Open to global applicants, but prioritizes individuals in underrepresented and underserved communities.
4. No formal education required, but must have basic digital literacy and access to a smartphone or computer.
5. Commitment to complete e-learning modules and attend scheduled live sessions (if applicable).
6. Interest in pursuing a career in hospitality, bartending, bar management, or beverage service.
7. Ideal for jobseekers, students, early professionals, or those aiming to switch to the hospitality industry.
8. Women, people from marginalized backgrounds, and residents in low-income areas are especially encouraged to apply.
9. Must register through the official Diageo Bar Academy platform with a valid email and full profile.
10. Willingness to engage in Diageo’s responsible service and community standards.
Duration/Stipend
The Learning for Life e-learning program is designed to be flexible and self-paced. Participants can complete modules at their convenience, with the full course track typically taking 3 to 6 weeks to finish, depending on the learner’s schedule and commitment.
There is no stipend attached, as this is a free training opportunity, not an employment contract. However, graduates gain exclusive access to Diageo’s employer network, mentoring support, and potential placement opportunities in partner bars, restaurants, and hotels worldwide. In many regions, completing this course also allows access to country-specific Learning for Life in-person programs, which may include paid internships or job placements.
Deadline
28th July, 2025
Apply Now
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