Understanding Your Customers Course

Brief Description:


This free online course on understanding your customers offers a comprehensive introduction to key marketing concepts. The course highlights the importance of recognizing customers as individuals, members of society, and as part of organizations. It delves into consumer vs. business-to-business marketing, clarifies key marketing terminology, and explores differences between various marketing approaches. This course is ideal for small business owners, marketing professionals, and those interested in pursuing a career in marketing. The course is an adapted extract from the Open University’s B206 Understanding Customers, providing insights into customer behavior and best marketing strategies.


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