Brief Description:
This course is a collaboration between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. Designed as a free online course for content marketing strategies, it will teach you how to effectively develop and implement content marketing strategies. You’ll gain skills in acquiring and retaining customers through content, as well as writing compelling copy and using a strategic framework for content marketing. Learn to measure content marketing effectiveness, build your professional brand through content, and put these strategies into action to enhance your personal brand.
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